Think d & 39; a blog as a form of & 39; online newspaper, with frequent messages and comments on items of interest & 39;. Most blogs focus on a narrow field, which is ideal for experts. Links to articles, Web sites and other blogs & 39; make it a very interactive medium that encourages public participation.
The Pew Internet study estimates that & 39; about 11% of Internet users in & 39; - translation 50 million people - are blog readers. Technorati, which claims to be the & 39; authority over what happens in the world of blogs, tracks nearly 42 million blogs.
Lawyers bloggers are active. According to a survey conducted online by Blogads.com & 39; end of last year, 6.1% of bloggers work in the legal profession. The Litigation Section of & 39; American Bar Association found that the majority of the section interviewed at least read a blog regularly and almost 20% publish their own blog.
The best way to understand a blog is to look at a few. The Google Blog has a very simple appearance. However, some blogs in the legal market can be very sophisticated, like E-Discovery law proposed by Preston Gates Ellis LLP & or ERISA & 39; Blog maintained by the firm B. Janell Grenier. Law Professor Blogs offer a rich network of links to law blogs maintained by legal reasons academics.
Three to start a blog
1. Software blog is often free or nominally priced
2. Blogs increase your search engine rankings
3. The ads get wide dissemination through syndication
If you write and have information to share about your field of expertise & 39;, a blog can be a great tool.
Three marketing warnings before blogging
Look start before you embark on a blog. Launching a blog & 39; d d & 39; professional aspect requires advance planning. Here are some tips to remember:
1. Create a strategic framework for the type of information you & 39; l & 39; intention publish
2. Post new content frequently to keep your blog fresh
3. Enjoy features syndication maximize the scope of your blog
Basically, make sure d & 39; have time to keep your blog high quality and timely information. Just because you have named as an expert on a large Case & 39; is not an excuse to neglect or abandon & 39; your blog.
Blog edition services
Now, let& 39;s say you are interested and would like to learn more about & 39; launch of a blog. A starting point is at your service & 39; Web hosting. Chances are that you can attach a blog to your site for a small additional monthly fee. I host with GoDaddy for example, and they offer blog software for as little as $ 2.99 per month.
Leading services include blog Blogger (owned by Google), TypePad and Moveable Type (both owned by Six Apart SA), and WordPress . LexBlog, owned by Lexis-Nexis, targets the legal market with a complete service offering that includes strategic design, implementation and encourage training.
Blog characteristics interaction
The beauty of the blog is the way it allows you to & 39; organize, store and & 39; your union d & 39; articles. Here are some features you should consider:
.Archives A calendar on the first page of your blog can link readers to articles posted on a certain date. You can also organize articles by author or alphabetically.
.Blogrolls Introduce your readers with a sidebar list of other blogs on the topics that you recommend.
.Email a friend Add a button to your blog to facilitate e-mail. News Feeds. RSS (Really Simple Syndication) is a blog technique that allows you to easily distribute your messages d & 39; other blogs. Interested parties may also come to your blog and quickly put in place a mechanism & 39; automatic feeding your news for publication on their site. Learn more about the son of & 39; news Wikipedia.
.Reader Comments Let your readers to comment on your blog posts in order to maximize the interest & 39; s & 39; audience. Some of the techniques used for this purpose include trackback, pingbacks or comment Give your moderation.
.Permalinks a static Web so that readers can easily share links or revisit a favorite posting.
The Internet is in a state of constant evolution, with blogs is the latest example. Have fun and happy blogging! Write us if you have any questions or comments.
ABOUT L & 39; AUTHOR: Margaret Grisdela is chairman of right & 39; marketing experts and legal experts & 39; Connections, which specializes in business development in the legal market and expert witness recruitment.
The company " 10 Point Program & 39; excellence for the internal market " provides results by & 39; organization of public speaking, publishing opportunities , Public relations, online advertising campaigns, website development and more direct experts.
Ms. Grisdela is a member of the board of directors & 39; of the Florida Direct Marketing Association and served as chairman of the group in 2005. It is also the & 39; a founding member and six years of & 39; board of directors of South Florida technology Alliance.
Ms. Grisdela written for HGExperts.com, a directory of expert witnesses, forensic consultants, medical experts, litigation and legal support services speakers.
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