Tuesday, April 29, 2008

I Just Received Nine Mortgage Calls From Wal-Mart

I just received calls from Nine Mortgage Wal-Mart three or four times a year I pull the following recipe origination little out of my bag and go for it. You also if you understand how that idea is really simple, cheap, is how to implement, and how results can be phenomenal for you.
The idea is simple ... create a mortgage knockout flier lots to do ... copies ... and then put them in their car windshields in local Wal-Mart, Public, Winn-Dixie, or home improvement store, or whatever. Although this idea definitely falls into the category super low budget, do not underestimate its potential.
Here & 39; s like you would put the plan into action ...
Pick one morning, and wants to do this alone, or put their children to work, or even hire a neighbor to help child (with the approval of the father, of course), and head to your chosen store. Choose the active time of day or week, and to do so. Usually, I get my local Wal-Mart, because of the huge amount of traffic they generate on weekends, especially Saturdays.
Place their black and white fliers on the windshields mortgage only on the driver side wiper blade. You will be surprised how many can be delivered in a short period of time.
Most vai people get the flier, get in your car, and they are out ... , and his flier is on its way home to be reviewed later by a perspective as possible. Low Price and refinance are the themes that you should use for your flier ... plus premium report some information to attract you.
As them to call the cars come and go, fliers on the windshields of the new location and new buyers get any discarded fliers. In just over three hours of casual work, we placed more than 150 fliers on windshields refinance. We did wait for half hour and cleaned up discards.
The any result: nine free calls to the report on supply flier, resulting in five major mortgage prospects. And best part of all leads ... were so cheap to produce. This is simply old low-cost budget " " originating.
That works out to a 6% response rate, which is super. Using plain paper, a flier black and white, and there is no postage costs, this is not an idea origination brainer.
Here are some important points to consider that will make your program successful ...
1. Always choose the retailer (s) in your area with the greatest amount of traffic. 2. Choose the day of the week in which the results the more traffic. Saturday is probably their first choice. 3. Use your cell phone in their fliers. 4. When stimulate a response at a premium as a free report (s). 5. If your site is able to capture information, providing your address and phone number. 6. Run a test divided, half of its fliers with his phone number and half with its web site address. 7. Bring some snacks and cold drinks, so that everyone is happy.
Remember, regardless of current economic conditions, there are always people out there who do not want to refinance or want to buy a house. His work as a mortgage professional is to find them. If you always go where the traffic is and then figure out a way to reach them with your message in the mortgage market, its pipeline is always full and profitable.
Tom Domin is the author of 101 Ways " " of originating mortgages and publisher of " Tom & 39; s Mortgage Tips " a newsletter twice a month devoted to the mortgage Mortgage Professionals. Put your mortgage on the career fast-track and sign up for free in http://www.MortgageMarketingToolKit.com/



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